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Pantene Partners with Alix Earle 

The brand is offering limited-edition, 3-step Alix x Pantene haircare kits.

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By: Rachel Klemovitch

Assistant Editor

Pantene is once again partnering with social media sensation Alix Earle, taking fans back into her shower to introduce Pantene’s latest groundbreaking innovation. 

Pantene is even offering limited-edition Alix x Pantene Kits for anyone eager to try out her routine for themselves.

Almost a year after Alix’s viral post about Pantene, the brand launches “As Seen in Alix’s Shower,” starring the Abundant & Strong 3-Step System. 

Robert Reiss, VP, Pantene North America, said, 

“Alix has been a true Pantene fan from the start, and this partnership honors that authenticity. She shows how easy it is to stick with a simple routine that makes hair look thicker right away—and, with consistency, helps it look healthier, fuller, and with less shedding over time. We’re thrilled to introduce truly breakthrough innovation that addresses a common concern – hair shedding – and makes healthy hair accessible.”

Building on Alix’s longstanding love for the brand—from her viral post when she was home for the holidays last year to the spring’s Unexpired Pantene collaboration, this partnership brings her everyday ritual front and center with simple tips, relatable routines, and accessibly priced products. 

The Alix x Pantene Kit is a limited-edition set that features the three Abundant & Strong steps from Alix’s shower in one bundle, plus a complimentary cosmetics bag and hairbrush. 

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